Alison LoCoco

Alison LoCoco is an experienced and highly motivated marketing consultant, driven by passion, creativity and big-picture thinking. Alison is both strategic and creative; highly versed in developing concepts and translating them into actionable and measurable next steps and deliverables. Alison loves collaboration and partners with advisor teams to develop engaging ways to connect Baird with clients and the community. 

In her 16+ year career, Alison has worked in all areas of marketing and advertising including strategic planning, creative design, digital marketing, new business development, social media and PR. She understands the value of an integrated marketing approach, and thinks strategically about business challenges and the ideal solutions for achieving goals and results. Alison has worked in numerous ad agencies before joining Baird, partnering with clients in the Education, Healthcare, Architecture & Design/Construction, Sports, Entertainment and Financial industries.

Alison graduated from Marquette University's College of Communication with a focus in Advertising and Marketing. She lives in the Northshore of Milwaukee (Bayside, WI) with her husband Vince, and their two children, Leah and Vincent. Alison and Vince also own a real estate LLC, managing rentals and flipping houses in between kid activities, family time and staying active.